Conjoint analysis is used to determine individual's preferences for products or services given a certain set of attributes. For example, conjoint analysis may be used to determine your likelihood of purchasing a car given a certain price, set of features and availability.

Conjoint analysis can also be used to establish consumer willingness to make trade-offs.

This demo demonstrates a very simple conjoint exercise in which respondents will be asked to evaluate car brands. There will be four sections to rate.

• Respondents will be asked to rate their desirability for certain features, characteristics and to rate certain car packages.
• They will see potential car products and be asked to rate which product they'd be more likely to use.
• Respondents will be shown a potential product and asked their likelihood of using the product.
• Respondents will be asked to select brands they prefer most and least for a set of several brands.