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Conjoint analysis is used to determine individual's preferences for products or services given a certain set of attributes. For example, conjoint analysis may be used to determine your likelihood of purchasing a car given a certain price, set of features and availability.

Conjoint analysis can also be used to establish consumer willingness to make trade-offs.

This demo demonstrates a very simple conjoint exercise in which respondents will be asked to evaluate car brands. There will be four sections to rate.

  • Respondents will be asked to rate their desirability for certain features, characteristics and to rate certain car packages.
  • They will see potential car products and be asked to rate which product they'd be more likely to use.
  • Respondents will be shown a potential product and asked their likelihood of using the product.
  • Respondents will be asked to select brands they prefer most and least for a set of several brands.


Please click on the conjoint exercise(s) you'd like to test:

Please select all that apply.

  • [r1]

    Adaptive Conjoint Analysis
    (ACA)
  • [r2]

    Choice-Based Conjoint
    (CBC)
  • [r3]

    CBC constant sum
    (point allocation)
  • [r4]

    Conjoint Value Analysis
    (CVA)
  • [r5]

    MaxDiff
Adaptive Conjoint Analysis
(ACA)
Choice-Based Conjoint
(CBC)
CBC constant sum
(point allocation)
Conjoint Value Analysis
(CVA)
MaxDiff