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Setting marker 2024
Conjoint analysis
is used to determine individual's preferences for products or services given a certain set of attributes. For example, conjoint analysis may be used to determine your likelihood of purchasing a car given a certain price, set of features and availability.
Conjoint analysis
can also be used to establish consumer willingness to make trade-offs.
This demo demonstrates a very simple conjoint exercise in which respondents will be asked to evaluate car brands. There will be four sections to rate.
Respondents will be asked to rate their desirability for certain features, characteristics and to rate certain car packages.
They will see potential car products and be asked to rate which product they'd be more likely to use.
Respondents will be shown a potential product and asked their likelihood of using the product.
Respondents will be asked to select brands they prefer most and least for a set of several brands.
Please click on the conjoint exercise(s) you'd like to test:
Please select all that apply.
[r1]
Adaptive Conjoint Analysis
(ACA)
[r2]
Choice-Based Conjoint
(CBC)
[r3]
CBC constant sum
(point allocation)
[r4]
Conjoint Value Analysis
(CVA)
[r5]
MaxDiff
Adaptive Conjoint Analysis
(ACA)
Adaptive Conjoint Analysis
(ACA)
Choice-Based Conjoint
(CBC)
Choice-Based Conjoint
(CBC)
CBC constant sum
(point allocation)
CBC constant sum
(point allocation)
Conjoint Value Analysis
(CVA)
Conjoint Value Analysis
(CVA)
MaxDiff
MaxDiff