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TV
is
a
major
part
of
our
lives.
We
gather
together
around
our
big
screens
to
watch
big
shows
and
big
events.
Yet
somehow,
the
overall
experience
of
TV
has
continued
to
stagnate.
Until
now.
It
all
starts
by
recognizing
that
apps
are
the
future
of
television.
HBO
NOW,
WatchESPN,
Netflix,
Hulu,
iTunes
apps
are
quickly
becoming
how
we
watch
today.
So
we
built
a
foundation
around
this
vision
with
an
operating
system
called
tvOS,
innovative
ways
to
connect
with
your
screen,
and
a
smart
use
of
Siri
to
search
for
something
to
watch.
This
is
Apple
TV.
And
this
is
where
television
is
headed.
Apps
are
the
future
of
television.
Think
about
it.
On
your
mobile
devices
and
computers,
you
already
use
apps
such
as
Netflix,
Hulu,
WatchESPN,
and
iTunes
to
watch
TV
shows.
And
that’s
exactly
where
TV
in
the
living
room
is
headed.
Prefer not to answer.