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TV	TV
is	is
a	a
major	major
part	part
of	of
our	our
lives.	lives.
We	We
gather	gather
together	together
around	around
our	our
big	big
screens	screens
to	to
watch	watch
big	big
shows	shows
and	and
big	big
events.	events.
Yet	Yet
somehow,	somehow,
the	the
overall	overall
experience	experience
of	of
TV	TV
has	has
continued	continued
to	to
stagnate.	stagnate.
Until	Until
now.	now.
It	It
all	all
starts	starts
by	by
recognizing	recognizing
that	that
apps	apps
are	are
the	the
future	future
of	of
television.	television.
HBO	HBO
NOW,	NOW,
WatchESPN,	WatchESPN,
Netflix,	Netflix,
Hulu,	Hulu,
iTunes	iTunes
apps	apps
are	are
quickly	quickly
becoming	becoming
how	how
we	we
watch	watch
today.	today.
So	So
we	we
built	built
a	a
foundation	foundation
around	around
this	this
vision	vision
with	with
an	an
operating	operating
system	system
called	called
tvOS,	tvOS,
innovative	innovative
ways	ways
to	to
connect	connect
with	with
your	your
screen,	screen,
and	and
a	a
smart	smart
use	use
of	of
Siri	Siri
to	to
search	search
for	for
something	something
to	to
watch.	watch.
This	This
is	is
Apple	Apple
TV.	TV.
And	And
this	this
is	is
where	where
television	television
is	is
headed.	headed.
Apps	Apps
are	are
the	the
future	future
of	of
television.	television.
Think	Think
about	about
it.	it.
On	On
your	your
mobile	mobile
devices	devices
and	and
computers,	computers,
you	you
already	already
use	use
apps	apps
such	such
as	as
Netflix,	Netflix,
Hulu,	Hulu,
WatchESPN,	WatchESPN,
and	and
iTunes	iTunes
to	to
watch	watch
TV	TV
shows.	shows.
And	And
that’s	that’s
exactly	exactly
where	where
TV	TV
in	in
the	the
living	living
room	room
is	is
headed.	headed.
Prefer not to answer.	Prefer not to answer.

major

part

our

lives.

gather

together

around

our

big

screens

watch

big

shows

and

big

events.

Yet

somehow,

the

overall

experience

has

continued

stagnate.

Until

now.

all

starts

recognizing

that

apps

are

the

future

television.

HBO

NOW,

WatchESPN,

Netflix,

Hulu,

iTunes

apps

are

quickly

becoming

how

watch

today.

built

foundation

around

this

vision

with

operating

system

called

tvOS,

innovative

ways

connect

with

your

screen,

and

smart

use

Siri

for

something

watch.

This

Apple

TV.

And

this

where

television

headed.

Apps

are

the

future

television.

Think

about

it.

your

mobile

devices

and

computers,

you

already

use

apps

such

Netflix,

Hulu,

WatchESPN,

and

iTunes

watch

shows.

And

that’s

exactly

where

the

living

room

headed.

Prefer not to answer.