TV
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is
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a
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major
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part
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|
of
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|
our
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|
lives.
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We
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gather
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together
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around
|
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our
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big
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screens
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to
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watch
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big
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shows
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and
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big
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events.
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Yet
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somehow,
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the
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overall
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experience
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of
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TV
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has
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continued
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to
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stagnate.
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Until
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now.
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It
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all
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starts
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by
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recognizing
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that
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apps
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are
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the
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future
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|
of
|
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television.
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HBO
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NOW,
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|
WatchESPN,
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Netflix,
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|
Hulu,
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|
iTunes
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|
apps
|
|
are
|
|
quickly
|
|
becoming
|
|
how
|
|
we
|
|
watch
|
|
today.
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|
So
|
|
we
|
|
built
|
|
a
|
|
foundation
|
|
around
|
|
this
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|
vision
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|
with
|
|
an
|
|
operating
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|
system
|
|
called
|
|
tvOS,
|
|
innovative
|
|
ways
|
|
to
|
|
connect
|
|
with
|
|
your
|
|
screen,
|
|
and
|
|
a
|
|
smart
|
|
use
|
|
of
|
|
Siri
|
|
to
|
|
search
|
|
for
|
|
something
|
|
to
|
|
watch.
|
|
This
|
|
is
|
|
Apple
|
|
TV.
|
|
And
|
|
this
|
|
is
|
|
where
|
|
television
|
|
is
|
|
headed.
|
|
Apps
|
|
are
|
|
the
|
|
future
|
|
of
|
|
television.
|
|
Think
|
|
about
|
|
it.
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|
On
|
|
your
|
|
mobile
|
|
devices
|
|
and
|
|
computers,
|
|
you
|
|
already
|
|
use
|
|
apps
|
|
such
|
|
as
|
|
Netflix,
|
|
Hulu,
|
|
WatchESPN,
|
|
and
|
|
iTunes
|
|
to
|
|
watch
|
|
TV
|
|
shows.
|
|
And
|
|
that’s
|
|
exactly
|
|
where
|
|
TV
|
|
in
|
|
the
|
|
living
|
|
room
|
|
is
|
|
headed.
|
|
Prefer not to answer.
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